Make Tracks with Successful Snail-Mailers | Paso Robles Marketing

It?s a digital age of instantaneous, mobile communication. But even though your customers are spending increasing amounts of time on online social communities and checking digital inboxes, the fact remains that they still live in real, physical communities with real mailboxes. Take our advice and don?t overlook direct mailers as a business marketing tool that is both a cost-effective and personal way to speak to your potential customers!

Direct Mailers = Direct Benefits

• Hand-Off Your Message: Since everyone with a mail box or P.O. box regularly leafs through their mail by hand, direct mail messages are guaranteed to physically touch your business?s target market.
• Shave-Off Spending:? Marketing postcards, letters and pamphlets can undercut costs of expensive print advertising, while allowing more freedom and space to convey your message that wouldn?t fit in a typical print advertisement.
• Claim Top-of-Mind Awareness: Successful mailers will incite customers to hang on to them, often posting them in a visible place like the fridge or corkboard as a ?reminder? of your business offerings ? thus stamping your message and brand into their minds.
• Send Strategically: Targeted mailing lists, built by marketing experts like those at AR & Company, take key demographics into account to ensure that mailers are reaching customers for your business, not just any and all readers of a local paper.

Take the Advice of the ?A-Team?

Before you get too excited, remember that as with any marketing tool, there is an art to a successful snail mail campaign. Take these warnings to heart.

• DON?T use a funky font. Successful mailers will be easily legible and a pleasure to look at. Time spent squinting at the latest typeface only deducts from time spent reading your message.
• DON?T over-do it. Remember that in graphic design, white space is actually valuable. A postcard jam-packed with information is more likely to be overlooked and tossed in the recycle bin than a clean, simple layout with a bold, clear message.
• DON?T waste space. Since less is more, be sure that every element on your mailer carries its weight: images should draw the eye; the business logo should stand out; the copy should clearly state your offers, promotions, calls to action and contact information.
• DON?T do it yourself. Professional design, copywriting and printing can make the difference between contributing to waste-paper baskets and generating new sales and customers.
• DO Seek Help from the ?A-Team.? AR & Co. PR & Marketing has the tools and contacts to give you the most bang for your buck and stretch your advertising dollars to the max. We can get you bulk mailing discounts and targeted mailing lists for a fair price, plus ? we?ll be sure to design and write copy that will be the most effective for your campaign.

Call AR & Company PR & Marketing today for help planning your successful direct ?snailer.?

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This entry was posted in Business, California, Central Coast Marketing, Marketing, public relations, Uncategorized and tagged Ad Agency California, Ad Agency Paso Robles, advertising, Advertising Agency, Advertising San Luis Obispo, Branding Services California, Business Marketing, Company Branding, Graphic Design, Product Branding Agency. Bookmark the permalink.

Source: http://pasoroblesmarketing.com/2012/07/19/make-tracks-with-successful-snail-mailers/

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